Online marketing is a constantly evolving landscape, and predicting what’s around the corner can be difficult. However, the trends that impact digital marketing today will shape the way we advertise and reach consumers in 2023. As we move into this future, it’s essential to understand what’s ahead and how you can stay ahead of the curve.
From artificial intelligence and voice search to personalization and interactive content, these trends will shape the digital marketing landscape in 2023. Understanding these trends now will help you prepare for the future and ensure your business stays ahead of the competition.
Artificial Intelligence (AI)
Artificial intelligence, or AI, is a term used to describe computer systems that can perform tasks typically requiring human intelligence. AI is predicted to be one of the biggest marketing trends. According to Forrester, 35% of all marketing activities, like lead generation and content creation, will be performed by AI by 2023.
Marketers will use AI to create engaging content that resonates with customers, and they will be able to scale their campaigns and offer personalized content to suit each customer. AI will also be used to influence customer buying decisions and manage customer relationships. AI-powered chatbots are already being used to answer customer questions and create content. In 2023, AI will improve the customer experience, predict customer behavior, and be a growth hacking tool.
Voice search is predicted to become a mainstream internet navigation method in the next few years. By 2023, 84% of people will be using voice search regularly, and around 23% of all search volume will be from voice search. This trend significantly impacts digital marketing as more people use voice assistants like Amazon’s Alexa and Google Home. Brands must create content optimized for voice search so it’s easily found on search engines.
This also means marketers need to reconsider their advertising strategy, particularly around paid search. Voice search ads are optimized for spoken language, so marketers need to rewrite their ad copy for a human voice. Voice search also changes the playing field for local businesses, as voice assistants can’t be used for local search. This means local businesses need to optimize their websites for search engines. With some planning, voice search can help your business reach more potential customers.
Personalization is already a key trend in digital marketing, and it’s expected to become even more critical in the future. By 2023, 57% of marketers will be using personalization regularly, up from 49% in 2018. As well as using personalization to deliver content that resonates with customers, brands will also use data insights to personalize the customer experience. This could include tailoring the customer journey or using AI to tailor personalized content to each customer.
Personalization is a trend that’s likely to grow in significance in the coming years. As more businesses begin to implement personalization into their marketing strategy, the demand for even more data will increase. To personalize marketing campaigns, brands will need access to customer data. Data privacy and ownership will be at the forefront of consumers’ minds as they become increasingly aware of how much data they generate online. This means marketers must be strategic about how they collect and use data. It also means consumers will likely be more selective about the brands they trust with their data.
Marketers will need to adapt their content as more people use voice search. This means more audio and visual content that can be easily understood without a written language. At the same time, consumers will be looking for more interactive content. This means marketers must create engaging experiences that are more than just a written article, video, or audio clip.
More brands will use interactive content to engage customers and provide helpful information. Interactive content can be used in a variety of ways. It can be used as a tool on your website, such as quizzes or calculators, or it can be used as a marketing technique, like a game. Interactive content is a trend that’s likely to grow in significance in the coming years as more businesses begin to create more engaging content.
The rise of voice search has implications for the type of content businesses must make. Visual content, like photos and videos, is easier to interpret when someone uses voice search. This means companies need to create more visual content. Interactive content is a great way to engage customers and create helpful, exciting content.
Social Media Advertising
Social media is predicted to remain a key channel for digital marketing. More than half of marketers plan to increase their spending on social in the next two years. Social media advertising will account for 24% of all digital ad spend by 2023. This is because social media has become a valuable tool for businesses of all sizes.
More people use social media than any other digital channel, and brands can tap into the massive audience using social media every day. This allows businesses to create highly targeted ads and reach customers quickly. Social media ads have evolved significantly in recent years. Businesses can now create ads that are interactive and engage audiences. This makes social media a valuable advertising channel and one that marketers will continue to tap into in the future.
Video content is already a popular marketing strategy, and it’s predicted to become even more critical in the future. By 2023, half of the marketers will use video regularly, up from 43% in 2018. Video content is a great way to engage customers and memorably tell a story. Brands can create content that resonates with customers and drives engagement and leads. Consumers are also becoming more comfortable watching videos online and on mobile devices.
This means businesses can use video across all channels, creating advertisements or providing helpful content. Because consumers regularly watch video content, companies need to be strategic about the type of video they produce. Consumers are more selective about the content they watch, so businesses need to create engaging, high-quality videos that are tailored to each channel.
More than half of marketers say they will increase their influencer marketing budget in the next two years. This is because influencer marketing is a cost-effective way to reach a large audience. By working with key influencers in your industry, you can tap into their existing audience and reach a broader audience that may not be interested in your brand otherwise. Influencer marketing is likely to become even more popular in the future as more businesses begin to take advantage of this channel.
As more brands use influencer marketing, the industry will start to see trends and challenges emerge. This will make the process more competitive and require careful strategy and planning on behalf of businesses.
Marketers are already using automation to streamline their marketing efforts, but they plan to increase their use of automation in the future. By 2023, 45% of marketers will be using automation regularly, up from 37% in 2018. Marketers can also use automation for content creation as well as managing lead generation campaigns and sending out emails. Using automation means businesses can create engaging content without needing additional people on their teams.
As businesses become more aware of the benefits of automation, the demand for software will increase. This will mean marketers have more options to choose from, but it will also mean they need to select the right software to do what they need.
Artificial intelligence, voice search, personalization, interactive content, social media advertising, and video content are only a handful of the digital marketing trends expected to take center stage in 2023. These trends will likely shape how we advertise and reach consumers for years to come. Understanding what’s ahead and how your business can prepare for the future is essential.
By investing in AI, voice search, personalization, interactive content, social media advertising, video content, and automation, you can stay ahead of the curve and ensure your business stays profitable far into the future.